lauramccartytufano
Overthinking It
Too many organizations and too many development professionals that want to get everything just right before they do any asking.
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lauramccartytufano
- Feb 20, 2020
- 2 min
Always Assume a Yes!
Always walk into an ask assuming you’re going to get a yes. Assume your prospect is going to be as excited about this mission as you are.
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lauramccartytufano
- Nov 20, 2019
- 2 min
Give Me a Reason
Some fundraisers have a hard time bringing up planned giving to their donors. It helps to have an angle.
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lauramccartytufano
- Oct 16, 2019
- 3 min
How Do I Broach the Topic of a Planned Gift?
I often hear a common confession from development professionals: “I know we should be doing planned giving, but I don’t know how to bring it
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lauramccartytufano
- Jun 28, 2019
- 2 min
Integrating Your Big Event Into Your Donor Cultivation Plan, Part 4
It’s over, and all you want to do is sleep for a week. Alas, the event isn’t over for you for a couple more weeks. Below is a timeline of al
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lauramccartytufano
- Jun 26, 2019
- 2 min
Integrating Your Big Event Into Your Donor Cultivation Plan, Part 3
The big day has arrived, and you are strapped into this rollercoaster and along for the ride until it’s over. In all the last minute detail
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lauramccartytufano
- Jun 24, 2019
- 3 min
Integrating Your Big Event Into Your Donor Cultivation Plan, Part 2
Sure, the logistics part of planning an event starts months in advance of the big night. But the donor cultivation aspect of the event actua
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lauramccartytufano
- Jun 20, 2019
- 1 min
Integrating Your Big Event Into Your Donor Cultivation Plan, Part 1
Fundraisers and boards often lament the fact that fundraising events are so expensive to produce. Often, an event planner will work on...
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lauramccartytufano
- Jun 12, 2019
- 1 min
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lauramccartytufano
- May 9, 2019
- 2 min
The Case for Advancement
Throughout my career, I've seen development staffers struggle with their marketing and communications colleagues. I’ve also seen...
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