Individual Giving

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Overthinking It

Too many organizations and too many development professionals that want to get everything just right before they do any asking.

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Always Assume a Yes!

Always walk into an ask assuming you’re going to get a yes. Assume your prospect is going to be as excited about this mission as you are.

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Give Me a Reason

Some fundraisers have a hard time bringing up planned giving to their donors. It helps to have an angle.

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How Do I Broach the Topic of a Planned Gift?

I often hear a common confession from development professionals: “I know we should be doing planned giving, but I don’t know how to bring it

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Integrating Your Big Event Into Your Donor Cultivation Plan, Part 4

It’s over, and all you want to do is sleep for a week. Alas, the event isn’t over for you for a couple more weeks. Below is a timeline of al

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Integrating Your Big Event Into Your Donor Cultivation Plan, Part 3

The big day has arrived, and you are strapped into this rollercoaster and along for the ride until it’s over. In all the last minute detail

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Integrating Your Big Event Into Your Donor Cultivation Plan, Part 2

Sure, the logistics part of planning an event starts months in advance of the big night. But the donor cultivation aspect of the event actua

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Integrating Your Big Event Into Your Donor Cultivation Plan, Part 1

Fundraisers and boards often lament the fact that fundraising events are so expensive to produce. Often, an event planner will work on...